Hubspot Marketing

DECEMBER 14, 2023

PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. When it comes time to expand into a new market or reach customers on the other side of the world, that’s when you need to employ an international PPC strategy. Context is key.

eCommerce 72

eCommerce Advertising Advertisers Promotion 72

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Customer lifetime value.

Marketing Strategy 69

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 69

Businesses Grow

AUGUST 14, 2023

This comes from B2B marketing consultant Aaron Hassen and his son Andrew. Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market? Andrew then asked, Pretend you are a marketing strategy consultant.

Manufacturing 87

Manufacturing Automobile User-Generated Fashion 87

Businesses Grow

FEBRUARY 6, 2023

Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address. Each section had three sub-sections. Let’s try it.

Customer Acquisition 143

Customer Acquisition User-Generated Marketing Marketers 143

Use Insider

FEBRUARY 9, 2024

Data-driven decision making Enterprise-scale companies have access to vast amounts of data from various sources like customer interactions, target market research, sales transactions, and social media analytics. This is much more extensive than the data typically available to small-business marketing efforts.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

CXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Martech

AUGUST 29, 2022

Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. Instead, with data-driven marketing, you can use tangible data such as cost per click (CPC), cost per lead (CPL), customer acquisition cost (CAC), return on investment (ROI), and more to track your campaigns in real time.

Customer Acquisition 114

Customer Acquisition Analytics CRM Marketing 114