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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing. Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%).

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How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]

Hubspot Marketing

In the next generation, the internet, it's making something somebody thought was impossible possible.". Could Enable extended reality, user-built platforms, coin/token incentives, and other experiences. And, in certain areas – as with data usage, social media feeds, search engines, or web experience – many users wish they had more say.

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Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. Are you worried about recession, war, or the economy in general?

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

According to a study done by the Aberdeen Group, companies using video require 37 percent fewer visitors to achieve the same results, because conversion rates for users of video are higher (4.8 percent) than non-users of video (2.9 Gaining Control of the User Retention Process. What sets these businesses apart?

Transform 134
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The marketer’s guide to customer journey orchestration

Use Insider

Since your users have already gone down the funnel searching for a single product, it makes sense to give them easy ways to discover other products. One way to do that is to take advantage of Insider’s Smart Recommender , which is powered by artificial intelligence (AI) and data collected from users across platforms.

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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

Out-of-context customer data only makes matters worse because it generates misleading insights. At the same time, we are venturing into a new era where third-party cookies have disappeared and it is becoming progressively harder for marketers to ethically understand their customers. Here are some answers from experts —.