The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. His deep dive into profitable ad spends has positioned his agency, SMC, as a go-to for businesses aiming to scale beyond $10M.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Marketing Insider Group

NOVEMBER 18, 2020

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Create a big data framework that’s aligned with your organizational and marketing goals.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8