The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Spend 10% of Revenue on Marketing. It’s all about the buyer, so go figure!

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Spend 10% of Revenue on Marketing. It’s all about the buyer, so go figure!

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. The Digital Transformation Monthly.

Advertising 52

Advertising Advertisers Retail Shoppers 52

CXL

NOVEMBER 17, 2022

In thinking about the bigger goal of digital transformation, 46% say they have been able to identify and create new product and revenue streams, and 45% of organizations are now using data and analytics to develop new business models. Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing. Spend 10% of Revenue on Marketing. It’s all about the buyer, so go figure!

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8