Customer Journey Customer Marketing Marketing Marketing Automation Platform 
Duct Tape Marketing
JANUARY 1, 2019
Where Marketing Automation Fits Into the Customer Journey written by John Jantsch read more at Duct Tape Marketing. When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. What is Marketing Automation?
Adobe Experience Cloud Blog
DECEMBER 27, 2016
There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. to nudge them closer to conversion.
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Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
Base.ai
OCTOBER 29, 2020
Those of us in the advocate marketing space, particularly at smaller companies with lean teams and even leaner budgets, know that sourcing, converting and nurturing a growing advocate base is a full time job and then some. Here’s why this buy-in is so important, and some tips for how to get it: Your Customers.
Base.ai
DECEMBER 29, 2020
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.
Martech
SEPTEMBER 28, 2021
Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?
Adobe Experience Cloud Blog
AUGUST 24, 2016
If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
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