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Klaviyo vs Mailchimp: Which Email Marketing Platform Is Better for eCommerce?

Exposure Ninja

When Exposure Ninja started in 2012, there were only a few email marketing platforms. We’ve got seven different aspects to compare these two email giants on: At a Glance Ease of Use Automation Integrations Analytics Segmentation Other Features Pricing Which Email Marketing Platform Is Right for Your Business?

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Offer customers a virtual store that’s open 24/7. Pricing: 14-day free trial. Customer review: Source: Shopify App Store. Pricing: Free. Customer review: Source: Shopify App Store. Today’s customers have high expectations, and full transparency is the best way to satisfy them. Pricing: Free.

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The Expert Guide to Creating a Marketing Growth Strategy

CXL

Growth marketers can penetrate a new market by running experiments like : Sales and promotions. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Revisiting pricing strategy. Customer experience improvements. New channels. Product development.

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7 Automated Email Workflows to Keep Up with Demand

Litmus

For example, instead of reviewing the list of new subscribers at the end of the day and manually sending a thank you message, email workflow automation would deliver a welcome email as soon as someone joins your email list. Here’s how email workflow automation benefits both subscribers and email teams.

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7 Ways to Boost Ecommerce Retention in 2022

CXL

A good customer retention strategy serves for more than just saving money on marketing. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting. They’re also shown to spend more and pay a price premium for products. How to measure customer retention.

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How to use a customer journey builder to boost revenue (with examples)

Use Insider

How to build, automate, and personalize campaigns at scale with Insider’s customer journey builder Chances are, you’ve already worked with some type of customer journey builder—whether it’s a cross-channel journey builder like Insider’s or a simpler one from your email marketing software, for example.

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8 major email marketing mistakes and how to avoid them

Martech

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Mistake #3. Not maximizing lifecycle automations. Fancy that!