Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Use Insider

JANUARY 17, 2024

And when marketers power their customer experiences with data to build personalized journeys, ‘better’ is easy to achieve. Leveraging omnichannel marketing to boost acquisition Personalized experiences can significantly boost a beauty brand’s revenue, but only if the customer journey feels natural and engaging to the user.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on. Notably, YouTube introduced shoppable shorts in June, and Meta rolled out in-chat purchases and payments for Instagram.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

Customer 128

Customer Transform Gen Z Retail 128

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 76% of businesses use marketing automation.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

DECEMBER 13, 2021

Customer Journey Mapping Best Practice Guide. US and UK social media users most likely to advocate for a brand on price and/or value for money. On the other hand, if a brand goes against a customer’s strongly-held values, a growing proportion of them will stop purchasing their products or services.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. hours each month.

Branding 100

Branding Gen Z Retail User-Generated 100