Calvyn Lee Blog

JANUARY 28, 2023

Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went on.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. That’s because 63% of Gen Z use TikTok on a daily basis. Boom: conversion rates through the roof!

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 124

Shoppers Product Gen Z Promotion 124

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MARCH 8, 2021

Do Consumers Actually Buy Products on Social Media? There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. Takeaways for Marketers.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

they are often overlooked by marketers, specifically when digital campaigns are created. That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. Types of user-generated content.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

OCTOBER 27, 2020

Roughly 9 in 10 Gen Z respondents say that they use messaging platforms like WhatsApp and Slack to communicate with their colleagues each week, but barely half of respondents aged 55 to 64 have integrated these platforms into their regular repertoires. Read the Full Report.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Econsultancy

DECEMBER 13, 2021

Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. Digital marketing named in highest growth job categories of 2021 by LinkedIn. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Paypal) 79% of shoppers shop online at least once a month.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

JULY 27, 2022

What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025.

Customer 128

Customer Transform Gen Z Retail 128

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income. shein_official. Followers: 4.6m.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. hours each month.

Branding 100

Branding Gen Z Retail User-Generated 100

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. Social commerce offers an instant focus group. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

DECEMBER 8, 2022

According to a 2022 Oracle survey , 84% of Gen Z consumers have purchased products in direct response to social media content. After the campaign ends, review your sales reports to see how often shoppers used the code and what they bought. Do it better with Hootsuite , the all-in-one social media tool.

Gen Z 95

Gen Z Influencer Marketing User-Generated Advertising 95

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. Pinterest shopper behavior demographics.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Hootsuite

JULY 13, 2023

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Class is in session.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Hootsuite

APRIL 19, 2023

The good news is it’s not necessary to be on every social messaging app. Instead, think about what your specific target market uses most and focus your attention there. WhatsApp WhatsApp is the most-used social messaging app in the world, with more than 2 billion global users. QQ also features games and blog services.

Gen Z 87

Gen Z Social Media Marketing Place Shoppers 87