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The Foundation: Knowing Your Ideal Customer Profile (ICP) Before you can create an effective customer targeting strategy, you need to know exactly who youre targeting. And no, millennials who like coffee isnt cutting it anymore. Image: Saleshandy Your Ideal Customer Profile (ICP) goes way deeper than just demographics.
73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention. As the name suggests, the idea here is to convert the lead into a paying customer. Lead Conversion.
Key elements of an effective email marketing campaign include a robust email list, a reliable email service provider (ESP), and clear goals that align with your broader marketing strategy. Email marketing goals should align with your company’s broader marketing objectives and keyperformanceindicators (KPIs).
Is this social media campaign, ad campaign, this combination of things, this customer, are any of these things helping us actually achieve that mission? And for that unique KPIs, keyperformanceindicators that tell you, well, how will I know that we're succeeding? (06:07): John Jantsch (10:25): So, and Oh, go ahead.
Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Another reason content marketing is so important is, it is the secret to understanding our customers. Or, two, focusing on the wrong indicators to measure ROI for your business. image source.
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