Remove Customer Journey Remove Key Performance Indicator Remove Retail
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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

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How to use micro-moments to capture customer intent in real-time

Martech

Establish your brand as a trusted resource to keep you top-of-mind when customers need information. KPIs for measuring micro-moment marketing success To gauge the effectiveness of your micro-moments strategy, track key performance indicators (KPIs) that show how well you capture and convert these moments.

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How to analyze customer reviews for brand insights

Sprout Social

This gives you rich, holistic brand insights across key performance indicators (KPIs) to fortify your social strategy, as Benefits Cosmetics found when analyzing this data to learn more about their audience. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way.

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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

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Make Every Subscriber a Winner: How to Use Email Scratch-Offs

Litmus

1) Determine scenarios that make sense for your brand Although scratch-offs are often associated with retail or D2C/B2C, they can be effectively used in B2B contexts as well. Meet them where they’re at Consider where a subscriber is in their customer journey: are they a new customer on your list?

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Click to give with GreaterGood: Thursday’s Daily Brief

Martech

Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. ” It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. Chris Wood, Editor. ” Read more here.

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Dynamic Content Strategies for This Year’s Holiday Email Marketing

Litmus

For example, if you have geolocation data, you can run a campaign with information about the closest retail store to your subscriber. Create a segmentation strategy The first step toward dynamic content is knowing who in your audience gets what based on where they are in their personalized customer journey.