Unbounce

MARCH 12, 2024

When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.

Product 59

Product eCommerce eBook Shipping 59

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Product demos. Customer reviews and testimonials. Targeted offers.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Welcome Software

SEPTEMBER 26, 2023

There are incredible teams here that are consistently trying to help our customers achieve their goals by improving not just our products, but the training and support we provide to maximize value. This brings me to Optimizely’s superpower: our ruthless, organic desire to better serve customers. Adjust your pricing?

Transform 45

Transform Retail Customer Journey Price 45

Welcome Software

SEPTEMBER 26, 2023

There are incredible teams here that are consistently trying to help our customers achieve their goals by improving not just our products, but the training and support we provide to maximize value. This brings me to Optimizely’s superpower: our ruthless, organic desire to better serve customers. Adjust your pricing?

Transform 40

Transform Retail Customer Journey Price 40

CXL

JULY 21, 2022

They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. Revenue is the price your customer pays. Webflow is deeply focused on customer acquisition, using the number of paid subscribers as their north star metric.

Customer Acquisition 100

Customer Acquisition User-Generated Price Promotion 100

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

SaaS marketing is, well, marketing your SaaS products, which are often subscription-based. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

APRIL 27, 2022

John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. The product works incredibly well. There are over 1.8

Transform 68

Transform Customer Journey Management Place 68

Pam Didner

FEBRUARY 24, 2021

Speakers at each event are a mix of sales VPs and CEOs from industry-leading companies, technology influencers, analysts, and management and leadership experts. SaaS Tiger is the first conference of its kind in Israel, bringing together SaaS sales, marketing & product teams, founders & investors, vendors and thought leaders.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

CXL

MAY 27, 2022

Why are buyer personas ‘built’ through internal workshops, rather than ‘discovered’ through qualitative interview and quantitative survey research?” – James Dornan-Pipe, product marketing consultant [via Building Momentum ]. Ignore the infographics telling you what type of content will resonate at each stage of the marketing funnel.

User-Generated 103

User-Generated Whitepaper eBook CRM 103