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Climbing the digital property ladder: Helping real estate brands move with the times

Econsultancy

The pandemic has fundamentally changed people’s attitude towards their homes, and technology is fuelling the transformation. Others have moved further out to find a place by the sea, or with space for a home office. In reality, many real estate brands are sizeable organisations with centralised HQs and large teams in the field.

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7 key 2024 search trends to watch and 3 top priorities

Search Engine Land

Multichannel approach Take advantage of all opportunities on what will become increasingly competitive SERP real estate with limited inventory for organic listings. That means optimizing the customer journey across various channels and content types: Videos. Be everywhere. Be consistent. ’ Not to worry!

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9 Chatbot builders to enhance your customer support

Sprout Social

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

Customer 101
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3 ways multi-brand companies can boost profit margins with retail media

Use Insider

These spaces provide eye-catching visuals and engaging content and can be divided into themes or products to capture the attention of both potential advertisers and customers. By strategically placing InStory throughout your website, you can store and create prime real estate for advertisers to showcase their products or promotions.

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Start Marketing Your Business Online (10 Easy Steps)

Sachs Marketing Group

Once objectives are in place, all actions undertaken in your marketing strategy should align with these goals. For example, an e-commerce website might look at metrics such as page views, bounce rates, and conversion rates to identify potential bottlenecks in the customer journey.

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How to increase conversion rates: 26 effective tips and strategies

Unbounce

Increasing your conversion rate can transform a low-performance campaign into a winner, getting better results from the traffic your landing pages already receive. You can do this by creating a customer journey map and identifying opportunities for personalization. But how do you hash out a customer journey map?

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Perhaps the focus on views and engagement isn’t surprising since video ads are often implemented at the consideration stage of the customer journey. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds.

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