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Best of the Bot: Identifying the latest trends in digital marketing

Martech

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data and personalization: Brands need to create a highly personalized experience for their customers.

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This day in search marketing history: January 29

Search Engine Land

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years.

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How to manage and optimize local listings for SEO

Search Engine Land

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Get the daily newsletter search marketers rely on.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

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The Unique World of Franchise Marketing [Guide Sneak Peek]

Moz

Can franchises make good digital marketing agency clients? Chances are good you’ll have the opportunity to market a business with this specialized model at some point. But it’s this structure that gives franchise marketing its unique complexities. Building customer loyalty at the location(s).

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This day in search marketing history: February 21

Search Engine Land

From Search Marketing Expo ( SMX ) Core web vitals vs. page experience: How they are different How to tackle rising Facebook CPAs Past contributions from Search Engine Land’s Subject Matter Experts (SMEs) These columns are a snapshot in time and have not been updated since publishing, unless noted.