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Litmus in Customer Think: Why Email Content Automation is Good for Business

Litmus

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. Challenges.

Customer 108
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5 killer CX strategies to acquire (and retain!) more beauty and cosmetics shoppers

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And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. This helps to protect profit margins by limiting promotions to your most loyal customers, which builds long-term trust and CLTV. The result?

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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Neil Patel

Despite the growth of mobile shopping, the majority of shoppers only use their phones to look up deals or product information — and then head to a store or a desktop to make big purchases. This is measured through metrics like customer loyalty and repeat business. Finally, there’s brand engagement. But it’s more than that.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. MarketingEvolution) 88% of customers say the experience a company provides is as important as its products or services. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty.

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Beyond discounts: 5 acquisition strategies to protect retail profit margins

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The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52
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5 conversion-boosting tactics from global retail brands to inspire your Black Friday strategy

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The following strategies will help you build Black Friday marketing campaigns that resonate with your customers. If you want more, download our ebook. One powerful approach to engaging potential customers is through gamification, which transforms mundane interactions into playful experiences.

Retail 52
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WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

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We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.