Litmus
MARCH 23, 2021
It’s likely your new ESP contract will include more than just a license fee, and this step will help reduce questions from your finance team. Chances are, if you’ve paid your current technology/ESP to build unique templates, journeys, or data configurations, that’ll carry over into the new platform, too.
Sprout Social
JANUARY 25, 2023
How to use the framework: To start thinking through the five forces, the first step is to zoom out and look at the industry or space your brand is in, which can be clarified by a simple Google Search or look at Yahoo Finance. Start with your users or customers and think through some questions: What else are they using?
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Econsultancy
DECEMBER 13, 2021
AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers. FinTech marketers invested $3 billion on user acquisition in 2020. in comparison with Q2 of 2020.
Use Insider
FEBRUARY 16, 2022
CRMs serve too many masters: Marketing, Sales, Data, Finance teams all seek answers from the CRM and, sometimes what poses as a success for one department, is a threat for another. If a customer is showing signs of lowered activity, marketers can entice them back before it is too late.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. What they are.
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