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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

However, its investment in Whole Foods and continued refinement of Amazon Fresh indicate that the company sees a role for brick-and-mortar in categories like grocery, where immediacy and tactile shopping are essential.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. Historical performance is another essential metric to track to ensure the influencer maps to their goals.

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Top 2021 B2B Sales Conferences

Pam Didner

SaaS Tiger is the first conference of its kind in Israel, bringing together SaaS sales, marketing & product teams, founders & investors, vendors and thought leaders. Customers, this one is for you. March 16, 2021 | Virtual | Website. Adobe Summit. April 27-29, 2021 | Virtual | Website. SiriusDecisions 2021 Summit.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. Enhancing customer experiences. Building customer loyalty.

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How to implement dynamic pricing without alienating customers

Martech

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.