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Four ways that luxury brands are building customer loyalty through digital channels

Econsultancy

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.   So, how else are luxury brands inspiring loyalty? Investment in digital clienteling tools.

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6 Retail Strategies to Improve Sales

Power Digital Marketing

Retailers have been fighting an uphill battle since 2008, when the financial crisis plummeted brick-and-mortar sales to a 35-year all-time low. 1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses).

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5 killer CX strategies to acquire (and retain!) more beauty and cosmetics shoppers

Use Insider

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. Leading beauty retailer, Avon , increased AOV by 11% with Insider’s social proof solutions when displaying user reviews and ratings alongside AI-driven product recommendations.

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Digital Marketing Trends for 2023

Spiralytics

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. LinkedIn also outperforms Facebook and Twitter in terms of lead generation among marketers by 277%. Regular or returning customers will likely spend 67% more than new customers.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. You may have heard that TikTok is amazing for its organic reach.

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120 Presentation Topic Ideas Help You Hook Your Audience

Hubspot Marketing

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Is AI revolutionizing the retail industry? Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Customer experience. Retail & FMCG. Next comes retail and leisure venues at a little over £30 million, followed by transport environments at just £10 million (approx.).