illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Why we care. Reviews and ratings.

Gen Z 94

Gen Z Product Millennials Shoppers 94

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90

Gen Z Transform Retail Product 90

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Retail 108

Retail Gen Z Video Marketing Marketing Plan 108

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 138

Gen Z Millennials User-Generated Entertainment 138

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture.

Gen Z 101

Gen Z Product Millennials Retail 101

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 113

Gen Z Branding Millennials Transform 113

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Backlinko

MARCH 11, 2024

That’s more than product comparison charts (39%) or product videos (37%) – Salsify Among surveyed shoppers, 13% of respondents state they’d abandon an online purchase if there’s no user-generated content (UGC) – Salsify Around 13% of Gen Z shoppers who made a purchase directly from a social media platform say that user-generated content (..)

User-Generated 88

User-Generated Gen Z Shoppers eCommerce 88

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. 3 trend forecasting tips for retail brands. The post The Twilight renaissance: Why retailers need social media for trend forecasting appeared first on Sprout Social. She’s meant to go unnoticed.

Retail 125

Retail Fashion Gen Z Branding 125

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Is it Gen Z , hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither.

Gen Z 90

Gen Z Millennials Retail Marketing 90

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Search Engine Land

NOVEMBER 14, 2023

Baidu Global Keyboard is a popular app among Gen Z. The collaboration between Microsoft and Baidu Global will reportedly help advertisers to: Target a high-value audience demographic. By partnering with Microsoft, advertisers can expect a focused opportunity to connect with this demographic in the US, Canada, UK, and Australia.

Gen Z 101

Gen Z Transform User-Generated Advertising 101

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.

eCommerce 99

eCommerce Gen Z Shoppers Millennials 99

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says.

Gen Z 120

Gen Z Shoppers Retail Price 120

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues.

Retail 103

Retail Gen Z Fashion Millennials 103

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. According to ICSC, eighty-five percent of respondents in the generation said social media influences their purchasing choices.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

NOVEMBER 16, 2023

These shoppers also spent over $47 billion in retail in the two weeks after December 25th. Gen Z-ers had even more left to complete than other generations. [4] According to a Mastercard analysis we ran with BCG from October 2022 through January, 46% of U.S.

Shoppers 105

Shoppers Gen Z Branding Retail 105

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year.

Gen Z 123

Gen Z Branding Shoppers Retail 123

Sprout Social

JUNE 28, 2021

Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 108

Gen Z Transform Millennials Shipping 108

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 117

Gen Z Millennials Retail Price 117

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

AUGUST 15, 2022

Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger. Social media is Gen Z’s preferred channel for discovering new products. What Instagram's DM Shopping Feature Looks Like.

Gen Z 97

Gen Z Millennials Shoppers Retail 97

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . Case study: Mecca. meccabeauty. It’s the glowy skin for me. ??

Gen Z 112

Gen Z Transform Retail Entertainment 112

Industrial Marketer

NOVEMBER 29, 2022

According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing. Whether you’re in retail, manufacturing, software, or any other industry, knowledge is power. Employees with highly developed product knowledge are the key to closing more sales.

Gen Z 52

Gen Z Product Manufacturing Retail 52

Search Engine Land

MARCH 3, 2023

Pinterest users can then view the retailer’s product recommendations, search for additional items, add them to their shopping cart, and complete the purchase, just as they would if they visited Kohl’s website directly. The company noted that providing high-quality content would enhance user engagement, especially among Gen Z.

Gen Z 100

Gen Z Transform Retail Advertising 100

Neil Patel

NOVEMBER 23, 2020

CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. The influencer and the brand forged a partnership to create content for both TikTok and YouTube, two platforms with massive Gen Z followings. gain market share with Gen Z customers.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users. If your client is in retail, fashion, food, baby products or grooming, then this is a place where their prospective buyers are searching for options.

Gen Z 130

Gen Z Fashion Food Entertainment 130

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. On average, the brand sends five emails per week to its list announcing new product drops, restocks of popular products, retail collaborations, and direct CTAs to purchase.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Martech

OCTOBER 18, 2022

So out-of-home can act as a bridge to other emerging areas in adtech, including retail media networks and even the metaverse. Retail media. This relationship and trust with customers is why advertisers would want to connect with them through CVS retailer channels. Out-of-home ads in the “real world” don’t happen in a vacuum.

Gen Z 115

Gen Z Retail Transform Advertising 115

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store. Sure, you can find any episode of Friends on HBO Max.

Gen Z 119

Gen Z Customer Retail Entertainment 119

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Boom: conversion rates through the roof! Try it Free.

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Neil Patel

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Gen Z 134

Gen Z Customer eCommerce Retail 134