Martech
OCTOBER 5, 2023
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
Search Engine Land
OCTOBER 23, 2023
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
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Litmus
MARCH 10, 2022
This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. How will this impact retail marketers? Learn more.
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.
Use Insider
DECEMBER 6, 2023
However, we found that shoppers were still willing to spend money on Black Friday deals, with an 11% increase in AOV over the weekend for retail brands. For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions.
Content Marketing Institute
JANUARY 1, 2018
Apps can be tailored to the needs of every customer, providing a personalized experience that a simple mobile site cannot usually offer. For example, the online retailer Zappos—already well-known for its excellent customer service—continues to impress customers with its personalized mobile app.
Econsultancy
MAY 23, 2022
Using behavioural economics to implement nudges at each stage of the journey can close the gap between trigger and purchase so prospective customers are less exposed to competitor brands, thus creating long-lasting customer loyalty.
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