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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Here are a few effective strategies to encourage interaction: Include high-value, relevant content. Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs.

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How Social Media Impacts Business: Real Examples & Insights

SocialPilot

Unrealistic Expectations of Fast ROI Many small businesses expect instant results from social media, hoping one viral post will bring hundreds of customers. However, social media thrives on long-term marketing strategy and relationship-building, not quick fixes. Expecting immediate ROI can lead to disappointment and burnout.

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

The Reality: Yes, content marketing takes time , but so does any worthwhile marketing strategy. Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. Marketing Strategy? What Strategy?

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Establish Trust with Content Marketing Before a prospect even gets to sales, marketing provides a first impression of your brand. Adopting a “helping, not selling” approach for your content marketing strategy is essential for building trust and establishing your brand as a valuable resource.

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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Setting the Stage for B2B Marketing in 2024 Before jumping into drastic changes, however, it is important to set the stage for your B2B marketing in 2024.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

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120 Presentation Topic Ideas Help You Hook Your Audience

Hubspot Marketing

The benefits of mindfulness and meditation practices for new moms Understanding and addressing mental health issues in young people 12 Techniques for practicing self-care and self-compassion Adapting to remote and hybrid work models How X marketers grow their personal brands (and their ROIs) Presentation Topic Ideas for Industry Insights How new AI (..)