Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 120

Law Marketing Marketers User-Generated 120

Sachs Marketing Group

JULY 18, 2023

The power of having direct communication with a dedicated audience who are interested in your product or service cannot be underestimated. This means your marketing efforts are directed towards an audience that has a pre-existing level of interest, making them more likely to engage with your emails and potentially convert into customers.

Email Marketing 52

Email Marketing Law Communications Customer loyalty 52

Customers.ai

JANUARY 3, 2024

Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes. The main goal of contact-based marketing is more individualized marketing for stronger customer relationships and higher conversion rates.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Martech

FEBRUARY 11, 2022

Customers want to be treated as individuals, not as users, accounts, or prospects. In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing.

Personalized Marketing 112

Personalized Marketing B2C Customer Journey Law 112

Use Insider

MAY 18, 2020

According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. PE (Personalization Engine). Like CDPs, PEs are for marketers and help with personalization efforts.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Adobe Experience Cloud Blog

JULY 9, 2018

Open and click-through rates (CTRs): Knowing who are engaged customers (those who open most emails and end up making purchases) versus inactive customers (who haven’t opened any emails in months) can be invaluable. What are the bottom-line interests in B2B marketing? How your product or service saves time, money, and resources.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134