Martech

JUNE 3, 2024

At its core, personalization taps into five fundamental human motivations that help brands acquire and retain customers. Relevance and personal connection We all seek to feel understood as individuals. By understanding and optimizing for these psychological drivers, brands can build stronger, more loyal customer relationships.

Customer loyalty 118

Customer loyalty Personalized Marketing Customer Shoppers 118

Martech

JANUARY 30, 2023

Dig deeper: Why we care about compliance in marketing Personalization First-party data is important because better, more relevant and accurate data are needed to provide highly personalized experiences. Even though some claims on personalization driving revenue are overstated, plenty of evidence supports the claim.

Customer 113

Customer CRM Advertising Advertisers 113

Lusha

NOVEMBER 18, 2024

Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are becoming more advanced, allowing RevOps teams to analyze huge amounts of data and gain even deeper insights into customer behavior and preferences. Customer Satisfaction (CSAT) measures how satisfied customers are with your product or service.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. The best-performing marketers don’t just use channel-specific metrics though.

Email Marketing 110

Email Marketing B2C Customer loyalty Marketing 110