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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Social Media Marketing When people think of digital marketing services, their minds automatically go to social media marketing.

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A comparison of traditional marketing and growth marketing

OnPassive Marketing

As a marketer, it’s essential to understand the difference between traditional marketing and growth marketing. Traditional marketing focuses on building brand awareness and creating customer loyalty. On the other hand, growth marketing focuses on acquiring new customers and growing the business.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

And despite any reservations you may have, social media can help you get ahead. The white paper also showed that business professionals are using social media more than online editorial and vendor content. You are most certainly not the only one.

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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Digital marketing is the knight in shining armor for increasing brand awareness. It helps in increasing visibility, engaging with customers, driving website traffic, generating leads, and boosting sales.

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The 4 Cs of Social Media

Marketing Insider Group

Start with Gaurav Mishra’s The 4Cs Social Media Framework , then Sean Nelson’s The 4 C’s of Social Media and finally Tom Pick’s The Four C’s of Social Media Marketing. They are: Customers: something that is missing from many social media plans is the focus on customers.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.