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Social media marketing — authenticity over all

SmartBrief - Marketing

Authentic social media marketing strategies are about more than just gaining followers and likes; it’s about fostering a genuine connection with audiences and giving a real-life experience. “On each platform, we’re able to activate in highly creative and irreverent ways, engaging authenticity with our fans.”

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

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The Future of Social Media Marketing

Duct Tape Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Keath. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Social Media Marketing When people think of digital marketing services, their minds automatically go to social media marketing. Maybe that’s because your company’s social media following performs as an active base for targeting and reaching your audience. Customer Loyalty.

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5 Powerful Benefits of Omnichannel Marketing

Sachs Marketing Group

By offering a more personalized and seamless customer experience across multiple channels, small businesses can carve out a niche for themselves and retain a loyal customer base, even when they can’t compete with larger companies on price or selection. For example, let’s consider you run a small local coffee shop.