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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. And that is where the pillow fort was born—there are definitely worse places to have a meeting.

Gen Z 52
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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

Success in sales, marketing, or content still requires time, energy, and effort. And my concept is very much about like, there is no shortcut to do this well, whether that’s sales or marketing or concert, whatever it takes time, energy, effort. And I’m Tim Metz, Director of Marketing and Innovation.

CMO 70
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8 Email Marketing Optimization Strategies for Your Campaigns

Vertical Response

Select colors and fonts that add a burst of energy to your campaign. . Further personalize your campaigns by creating custom marketing email lists. Not everyone needs to receive the same marketing emails. . In most situations, the CTA is placed at the conclusion of an email. Write a CTA.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. Each has its place, but sometimes mobile optimization is the more effective approach.

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3 Ways to Navigate the MarTech Landscape

Adobe Experience Cloud Blog

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. The tools you put in place here are critical to getting set up correctly.

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No, AI won’t change your marketing job: A contrarian perspective

Search Engine Land

Many of us hate speaking to robot voices or chatting with bots when trying to reach customer support, but we have to do those things because many businesses have placed reducing costs over human connections. AI does not change the need for you to build a genuine relationship with your customers. But to what end?

Energy 84
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9 Account-based Marketing Case Studies

CXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.