Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Base.ai

MAY 16, 2019

“Why should my customer success team think about marketing?” is a question I often hear from customer success leaders in various domains and industries. My short answer is that customer success must evolve with the customer experience, and the customer experiences are more digital and personalized than ever before.

Customer 52

Customer Health Customer Journey Succession Management 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health 134

Health Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customer marketing.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

CRM 108

CRM User-Generated Marketing Automation Platform Management 108

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. More specifically, we’ll cover: Why is customer experience important?

Customer 141

Customer Customer Journey Customer Acquisition CRM 141