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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

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6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

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3 Ways to Navigate the MarTech Landscape

Adobe Experience Cloud Blog

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. The tools you put in place here are critical to getting set up correctly.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

And they defined the Content Strategist as one central resource responsible for understanding all the needs of buyer audiences and then distributing the content to all the right places. Half of the attendees reported that they had no formal social media training or enablement plans in place. 2nd is Digital Marketing #sds12.

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#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

Adobe Experience Cloud Blog

Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'