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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Are you being transparent when using generative AI or interacting with chatbots? higher), connected TV (13.8%) and social media (11.9%).

CMO
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9 Major Insights From The 2023 Global Marketing Playbook

Rock Content

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Will they support your global strategy?

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

AI can analyze trends and suggest engaging content ideas which is the top reason why many marketers use AI, according to our study. Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Otherwise, the content might sound off, and readers will notice it's AI-generated.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. We also know marketers are great at adapting.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Truly a “lead generation machine”! Not only did former SAP.

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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. Businesses sell directly to the customer. Customers selling to other customers.

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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan.