Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. The main functions of PR are: Manage a company’s identity in terms of vision and mission. Keep the love coming! ?

Communications 132

Communications PR Key Performance Indicator Thought Leadership 132

Hootsuite

SEPTEMBER 19, 2019

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Their goals are aligned to the organization’s business objectives, and they use key performance indicators (KPIs) to prove return on investment (ROI). Download them now. What is a social media manager?

Management 112

Management PR Key Performance Indicator Analytics 112

Sprout Social

MAY 24, 2022

You can pitch journalists and request reviews from customers but at the end of the day, whether or not they respond is up to them. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. How to measure paid, owned and earned media performance. Media coverage.

Key Performance Indicator 126

Key Performance Indicator Transform Communications Customer Acquisition 126

Sprout Social

FEBRUARY 14, 2023

It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement). I told the customer success team at Sprout, ‘Give me the key performance indicators and other metrics that we can hold ourselves accountable to, so I can bake that into our social strategy for the year.'”

Key Performance Indicator 128

Key Performance Indicator PR Social Media Marketing Management 128

Sprout Social

NOVEMBER 11, 2020

It can also fuel an entire year’s worth of content and support teams across sales, customer success and even design. And determine which key performance indicators (KPIs) you’ll use to track your progress toward your goals, like net new users and content downloads. Bringing the data to life with creative.

Whitepaper 141

Whitepaper Key Performance Indicator Transform PR 141

Hubspot Marketing

OCTOBER 28, 2019

Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with your brand. They save you money since assets can be shared between and repurposed for different marketing channels and, depending on your campaign, customers can help you market your product or service for you.

Marketing 144

Marketing Marketers Key Performance Indicator Traditional Marketing 144

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Likewise, keyword research performed by SEO experts can inform and inspire market research as a whole. Customer (service) feedback.

SEO 94

SEO PR Key Performance Indicator Communications 94

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 134

Influencer Marketing User-Generated Key Performance Indicator Analytics 134

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 137

Analytics Transform Key Performance Indicator CRM 137

Hubspot Marketing

NOVEMBER 30, 2022

At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. So, we decided to answer them. Attribution Modeling.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Buffer Marketing

JUNE 13, 2024

What matters most is to "package" it in a way that resonates with your customers — and share it on those platforms where they spend their time. Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out.

PR 131

PR User-Generated Promotion Key Performance Indicator 131

Marketing Insider Group

JUNE 26, 2023

But how are these impacting your marketing KPIs (key performance indicators)? Considering your customer is a great way to better understand the specifics of what you’re trying to accomplish as a brand. As you consider your current marketing performance, don’t just look for results. Has that changed recently?

Key Performance Indicator 104

Key Performance Indicator CMO Marketing Marketers 104

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. To gauge brand perception accurately, consider metrics like brand awareness , customer lifetime loyalty, and Net Promoter Score (NPS). But be careful.

Social Media Marketing 116

Social Media Marketing Key Performance Indicator Whitepaper Marketing 116

Search Engine Land

APRIL 2, 2024

I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.

SEO 73

SEO PR Key Performance Indicator User-Generated 73

Hootsuite

MAY 6, 2020

It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. Individual team members sign their names, to provide a personal touch to their customer service. Good morning! The TransLink Twitter desk is now open. Complete your profile.

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Duct Tape Marketing

AUGUST 20, 2012

photo credit: Rosh PR via photo pin cc Here’s my take though. Repeat – Aggressively measure and report improvements in every key performance indicator and release new and more advanced feature to the beta and champion group. Every department in an organization has objectives to meet. Fix what’s not working.

Key Performance Indicator 67

Key Performance Indicator CRM Finance PR 67

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Traackr

MAY 28, 2015

As Brian Solis eloquently put it recently , “Customers aren’t following the customer journey you designed because they’re too busy hacking it.”. The journey of a modern customer is anything but predictable or linear; it involves multiple touch points. Because the ROI is seemingly very straight forward: invested x, sold y.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Backlinko

MAY 8, 2024

It can also confuse or mislead customers if the DBA doesn’t accurately represent your business. And potentially get more customers through organic search. And helps convert first-time visitors into leads and customers. Another tool for your digital PR campaign is Connectively. This boosts brand awareness.

Law 100

Law SEO PR User-Generated 100

Neil Patel

APRIL 7, 2023

To begin tracking keywords, start by compiling a list of relevant keywords that potential customers might use to find your products, such as “running shoes,” “athletic sneakers,” and “cross-training footwear.” For example, let’s say you run an e-commerce store that sells athletic shoes.

SEO 94

SEO PR Analytics Fashion 94

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. We’ll look at how to use data for decisions, set the right prices, get and keep customers, and more. At its core, revenue generation is about creating value for customers and earning money in return.

Price 52

Price Key Performance Indicator Inbound Marketing Customer Acquisition 52

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52

PR Marketing Marketers User-Generated 52

Traackr

MAY 28, 2015

As Brian Solis eloquently put it recently , “Customers aren’t following the customer journey you designed because they’re too busy hacking it.”. The journey of a modern customer is anything but predictable or linear; it involves multiple touch points. Because the ROI is seemingly very straight forward: invested x, sold y.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40

Lusha

JUNE 7, 2024

It involves aligning your entire organization– from product development and marketing to sales and customer success – toward a common goal: achieving a successful product launch. Increased Revenue: A GTM strategy focuses on reaching the right customers with the right message at the right time.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Duct Tape Marketing

APRIL 12, 2017

When I go in an analyse local business I see somewhere in the order of between 70 to 90% of their key performance indicators coming out of Google whether they know it or not. John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? Mike: Yes I did. Mike: Exactly.

SEO 36

SEO Key Performance Indicator Place PR 36

Welcome Software

MAY 3, 2022

Creating your own template, gives you the liberty to customize every aspect to mirror your brand's nuances, objectives, and the peculiarities of your campaign. Referral programs: Companies aiming to leverage their existing base or new customers can implement incentivized referral programs. Both routes come with pros and cons.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Lusha

JULY 21, 2024

Think of it as a strategic roadmap guiding potential customers from their first interaction with your brand to becoming loyal advocates. This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Key insights from this interview: Most teams track too many metrics (aim for 3-5 KPIs max per department). How do you define a “best customer” then?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Pam Didner

MAY 14, 2020

Reasons to make marketing strategy adjustments during the Pandemic By talking to various customers, peers, and past colleagues, I found that everyone was struggling initially (me included) to make adjustments based on the rapid changes. Lastly, the team needs to understand and align on departmental KPIs (Key Performance Indicators).

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Martech

APRIL 18, 2024

Just calculate the economic value of a key event based on how often the people who take this important action go on to become customers later. Dig deeper: The state of GA4, one year after the big migration Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 120

Whitepaper Analytics User-Generated CMO 120

Search Engine Land

APRIL 17, 2024

Just calculate the economic value of a key event based on how often the people who take this important action go on to become customers later. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Hootsuite

JANUARY 13, 2021

TLDR: I went out for a 100 miler and earned 65 TRAIL miles with a PR for time on my feet! Describes a company that offers products or services directly to customers. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hubspot Marketing

NOVEMBER 6, 2018

Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Gather customer feedback or content. For gathering customer feedback or content: Social mentions, engagement.

Direct Mail 145

Direct Mail Marketing Marketers User-Generated 145

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Pam Didner

MAY 14, 2020

Reasons to make marketing strategy adjustments during the Pandemic By talking to various customers, peers, and past colleagues, I found that everyone was struggling initially (me included) to make adjustments based on the rapid changes. Lastly, the team needs to understand and align on departmental KPIs (Key Performance Indicators).

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70