Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.

Customer

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. features Continuous Question Intelligence (CQI).

Marketing Automation Platform

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Relationship marketing. What Is Relationship Marketing? The solution?

Shoppers

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. The report, “The Impact of AI on Go-to-Market Strategies, Programs, and Investments,” can be found here.

Marketing Automation Platform

Lynton Web

MAY 8, 2025

Rather than trying to maintain a presence on every platform, focus on 2-3 channels where your target audience is most active. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy

Neil Patel

JULY 20, 2025

You can use AI as part of your content planning and creation process, to gather competitive insights, to improve your customer service, and more. There are a number of AI tools that can help you automate processes and streamline your strategy. Customer service: AI can be a huge help within customer service.

User-Generated

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. messages and testimonial roundups.

B2C

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Here’s how these integrations turn a good strategy into an unstoppable one. CRM Systems: Build Customer Profiles That Mean Business A CRM is only as effective as the data it’s built on. Let’s get into it.

eCommerce

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. CDPs use this data to create 360-degree customer views.

Customer Journey

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. They integrate AI-powered insights, automate routine tasks, and provide the central hub for all customer interactions.

CRM

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM

Hubspot Marketing

AUGUST 7, 2025

Phase 1: Foundation (5–10 People) As a company reaches $5–15M in annual recurring revenue (ARR) and acquires over 100 customers, the first phase of team building begins. This stage is all about establishing the core marketing functions and setting up foundational tools and processes. Keep things in-office until they’re less in flux.

Marketing

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. It’s not just about combining departments; it’s about aligning their goals, processes, and data under one clear strategy. They make sure marketing efforts align with revenue goals.

CRM

Use Insider

NOVEMBER 13, 2024

Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation. Put simply, Adobe now offers a plethora of tools for creating personalized customer experiences across channels. Adobe Target for A/B testing and personalization. And much more.

Customer Journey

Lusha

AUGUST 10, 2025

Advanced AI systems now analyze vast datasets to rank leads by conversion probability, uncover hidden patterns in CRM data, and adapt strategies in real-time based on changing customer dynamics. They integrate AI-powered insights, automate routine tasks, and provide the central hub for all customer interactions.

CRM

Bannerflow

APRIL 15, 2025

Todays marketing campaigns get harder by the minute. And with more communication channels for your customers than ever before, one might expect marketing campaigns to reach their targets easier. To add fuel to the fire, marketers have a cookieless future ahead of them to plan for. Now, what can creative automation not do?

Copywriting

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. In terms of downsides, Brazes UX is not up to modern standards, making the platform difficult to navigate.

Customer Journey

Campaign Monitor

MAY 30, 2025

We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. 5 (1000+ reviews) Mailchimp SMBs needing all-in-one marketing Comprehensive marketing stack Free (paid from $13/month) 4.4/5 Let’s dive in. (TL;DR)

eCommerce

Buffer Marketing

OCTOBER 28, 2024

😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress. And since this is the Buffer blog, you’ll forgive us for being a little biased, right?

Digital Marketing

Spiralytics

MARCH 19, 2025

In today’s digital landscape, customers are increasingly vigilant about how their personal information is managed. For anyone relying on customer data to drive engagementwhether through personalized emails, targeted ads, or seamless online transactionscompliance isnt just about avoiding penalties.

Law

Use Insider

JANUARY 20, 2025

Businesses of all sizes use SMS as a marketing channel. However, enterprises face unique obstacles when trying to maximize their text messaging efforts and budget like massive contact lists, huge product catalogs, and customer data spread across many martech solutions.

Customer Journey

Campaign Monitor

MAY 30, 2025

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

Limited automation capabilities : The platform offers basic automation workflows, but lacks the advanced sequencing and conditional logic found in alternatives. Usability challenges : Despite being marketed as user-friendly, many report a steeper learning curve than expected, particularly with template customization.

CRM

Use Insider

JANUARY 3, 2025

Braze and CleverTap are two of the leading customer engagement and retention platforms. Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. They also offer similar tools for building automated flows and omnichannel campaigns.

Customer Journey

Use Insider

JANUARY 23, 2025

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. Setting up automated messages that are effective in achieving these goals requires: Choosing the right SMS marketing platform that fits your business needs. Personalized product promotions.

Price

Use Insider

AUGUST 5, 2025

It clears out the manual, repetitive tasks so you can focus on the work that actually moves the needle, while still boosting conversions and delivering the personalized experiences your customers expect. But let’s be clear: automation isn’t a magic button you push and walk away from. Align them with your customer journey map.

Customer Journey

Duct Tape Marketing

OCTOBER 23, 2024

We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! I found it.

CRM

Campaign Monitor

MAY 30, 2025

After analyzing hundreds of online user reviews and testing various alternatives, we’ve found platforms that offer better deliverability, more intuitive automation, and stronger customer support. Ready to discover which email marketing solution might be a better fit for your needs? Let’s go. (TL;DR)

Price

Use Insider

MARCH 7, 2025

OneSignal is a popular customer engagement platform mainly known for its push notification capabilities. Theyre perfect for small businesses or individuals looking to reach their customers only via push notifications in a simple, cost-effective manner. It also supports other channels like email, SMS, and in-app messaging.

eCommerce

Orbit Media Studios

FEBRUARY 10, 2025

The spectrum ranges from basic compliance like image alt text and clear labels, to advanced accessibility compliance (WCAG AAA compliance), screen-reader testing and custom website functionality for disabled users. Integrations also range greatly from simple CRM syncing to custom API development for complex systems.

SEO

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Marketing analytics. Email and SMS marketing. And more.

CRM

DirectMail2.0

MAY 28, 2025

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Begin With the End in Mind.

Customer