Remove Customer Remove Tentpole Remove User-Generated
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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Its your chance to show who they are and what you stand for in a real, tangible way, which can help build a deeper connection with customers. Lead generation? Brand awareness? Content creation?

Branding 112
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 109
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IAB NewFronts rings in the age of digital video dominance

Martech

The RMN expands T-Mobile Advertising Solutions’ ability to reach customers out in the world. Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. The ad disappears when the viewer unpauses.

Tentpole 114