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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

His approach offers a playbook in founder-led content strategy, balancing personal insights with company messaging. One person I really admire who does a great job talking about this is Susana de Sousa , a support leader at Loom. Then, I wrote a blog post about our process and how we go through it.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Content Marketing Lead Generation 5. Social Media Lead Generation 1.

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Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Animalz blog

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. Distribution is a must.

B2C
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Failing brilliantly:The secret weapon for experimentation success

Welcome Software

In this blog, we'll explore how to turn failed experiments into valuable learning opportunities. Discover how to extract insights from every test, successful or not, and build a culture of continuous improvement in your experimentation program. Focus on insights and long-term improvements. It is Barely 12%. And it hurts.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Fortunately, there are several tools and resources available for nonprofits on social media. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

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7 Content Marketing Solutions for HR Teams and Leaders

Scoop.it!

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.