Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide. Sounds awesome, right?

Content Marketing

Hubspot Marketing

JUNE 17, 2020

In 2019, there were 263 million digital buyers in the U.S. million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Consider your pricing. That's why it's important to consider your pricing. I love online shopping. And I'm not alone.

Price

Martech

AUGUST 8, 2023

Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. Cognitiv’s study found 70% of buyers are paying an extra fee for bid shading, adding up to billions in waste.

Advertising

Marketing Insider Group

JULY 15, 2015

You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. Marketing automation has created this ‘bland-compliant’ messaging. 82% of U.S.

Customer

Neil Patel

FEBRUARY 20, 2023

You can use A/B testing to see how customers respond to your behavioral marketing tactics. Source: Twitter New consumer behavior trends in online shopping are going to cause you to step up your marketing strategy. That’s over 2 billion people that are digital buyers. What Behavior Is Driving Online Shopping?

Shoppers