Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.

Search Marketers 86

Search Marketers Key Performance Indicator User-Generated Marketing 86

Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. So, which metrics should digital marketers use? Usher) ,” (6.10).

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Search Engine Land

AUGUST 1, 2023

Strategy feedback loops Involve leadership in determining high-level SEO priorities and key performance indicators to: Ensure alignment between SEO objectives and business goals. Get the daily newsletter search marketers rely on. Give leadership a sense of ownership in the program’s success.

SEO 85

SEO Key Performance Indicator Transform Education 85

Search Engine Land

JULY 12, 2023

In addition, Amazon offers comprehensive analytics and reporting tools that help you: Track their ad performance. Get the daily newsletter search marketers rely on. Amazon provides detailed metrics that help you understand ad performance. Measure the return on ad spend. SUBSCRIBE See terms.

Advertising 96

Advertising Advertisers Branding Key Performance Indicator 96

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 101

Whitepaper Analytics User-Generated Key Performance Indicator 101