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The B2B case for retention marketing: 7 key tactics

Martech

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. Thus, retention is gaining traction again as a strategic B2B marketing priority. This last one is a biggie.

Gen Z 115
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7 Reasons Why Using Freelancers Can Help You Scale Your Business

Rock Content

If they’re all in the same place, which is a content marketplace, the reason is simple: to deliver the best articles, ebooks, websites, social media copies, and anything else necessary within a digital marketing strategy. I’m always in touch with talents and content strategies from various fields.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. They place liquid products like creams and exfoliators in tubs, tins, and bottles made from recycled materials.

Gen Z 52
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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. If used well, the interactive calculator can catalyze the results of your strategy, as we’ll show in the next topic. The digital marketing market is already looking at this type of strategy.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

Let’s take a few steps back and talk about why search engines care in the first place. These are links back to your site from places you just don’t want to be associated with your brand. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker.