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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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A new age of direct-to-physician marketing

Martech

New telemedicine technologies that reach physicians at the point of care have added to this trend, making it easier than ever to reach doctors with targeted ads and messaging at the right time and in the right place. I suspect that if you name a pharmaceutical brand or company, we’ve probably worked with them.”.

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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Thus, retention is gaining traction again as a strategic B2B marketing priority. This last one is a biggie.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

You’re a business interested in placing an ad on Reddit. Surprise, you can place your ad right there to add more information about your business. You might be wondering how to find the best subreddits to place your ads. healthcare, government, and pharmaceutical). Picture this. new, hot, rising, and top).

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The main rebrandings of 2023 – and what we can learn from them

Rock Content

The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine. The platform used the rebranding to reaffirm its commitment to being the digital meeting place for communities of all kinds , celebrating the inclusion and creative expression of its users.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

A pharmaceutical company blog might not sound like a particularly exciting form of content. Browsing through it feels like flicking through a glossy magazine with typography that’s almost as beautiful as the photography that takes pride of place. Breakthroughs by Pfizer. A lot of thought has gone into the design of this blog.

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Email Inspiration: 16 Places to Look for Examples

Litmus

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help.

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