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How to align B2B sales and marketing teams

Martech

Ongoing digital transformation moved brands from the low-tech brand era to the digital assimilation of the demand generation era. Brand success became more dependent on leads, which eventually led to a stark division between sales and marketing teams. Get the daily newsletter digital marketers rely on.

Transform 126
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How to Scale Your Website’s Revenue in 2024

Exposure Ninja

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. It’s a mix of art, science and a bit of digital magic. Underwhelmed by your digital marketing agency?

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How to Scale Your Website’s Revenue in 2024

Exposure Ninja

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. It’s a mix of art, science and a bit of digital magic. Underwhelmed by your digital marketing agency?

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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.

CMO 71
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What is programmatic advertising?

Bannerflow

As a digital marketer, you most likely will have heard of programmatic advertising. Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. Which DSP offers the most reach, segmentation, and channels aligned with your target market?

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Financial Advisors Need to Get Personal or It’ll Cost Them

Adobe Experience Cloud Blog

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.