The CMO Survey
APRIL 24, 2024
Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.
Martech
FEBRUARY 18, 2022
Brand success became more dependent on leads, which eventually led to a stark division between sales and marketing teams. Now, accelerated transformation due to new technologies and changing customer expectations — spurred on by the 2020 pandemic — have brought these teams together once again. Processing.Please wait.
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Martech
AUGUST 6, 2021
For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Download Enterprise Identity Resolution Platforms: A marketer’s guide. Brand building.
OnPassive Marketing
AUGUST 23, 2022
Advertising Strategy: The advertising strategy for billboards should be tailored to the target market. Therefore, they continue striving to improve their designs and develop new technologies to engage consumers in their advertisements. Therefore, it is crucial to budget for these costs carefully.
Bannerflow
JULY 12, 2019
As a digital marketer, you most likely will have heard of programmatic advertising. Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. Which DSP offers the most reach, segmentation, and channels aligned with your target market?
Duct Tape Marketing
OCTOBER 8, 2023
Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.
Exposure Ninja
MARCH 7, 2024
Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. It’s a mix of art, science and a bit of digital magic. Underwhelmed by your digital marketing agency?
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