Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 182

New Technology CMO B2C Marketing 182

Search Engine Journal

JULY 25, 2023

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal. Reserve your spot today!

Performance Marketing 68

Performance Marketing Market Trends Marketing Marketers 68

Search Engine Land

FEBRUARY 22, 2024

The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign. Made me smile.” ” Pushing automation ?

Advertising 121

Advertising Advertisers Performance Marketing Digital Marketing 121

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape.

Retail 137

Retail Advertising Advertisers Performance Marketing 137

Econsultancy

SEPTEMBER 2, 2022

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant. “A cohort is a form of a segment.

Digital Marketing 96

Digital Marketing Performance Marketing Transform Marketing 96

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

SmartBrief - Marketing

JANUARY 23, 2024

When creating CTV strategies, it’s critical to consider a multiplatform approach that integrates ads with other digital marketing strategies, such as search engine marketing, social media, email campaigns and influencer marketing. This further adds to brand visibility and drives customer loyalty.

Shoppers 80

Shoppers Customer loyalty Advertising Advertisers 80

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape.

SEO 79

SEO Non-Profit Price Marketing 79

Martech

MARCH 21, 2024

AI’s power comes with responsibility — protect customer data while leveraging insights for marketing success. Digital marketing is dynamic — your AI initiatives should be, too. AI has great potential to transform our marketing operations and how we deliver marketing content, campaigns and initiatives to our customers.

Transform 118

Transform Analytics CMO CRM 118

Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. How does this impact the SERPs?

SEO 122

SEO New Technology Performance Marketing Digital Marketing 122

Exposure Ninja

AUGUST 11, 2023

The Different Types of Marketing Marketing is a broad industry made up of many different methods. The main methods are traditional, outbound, inbound and digital marketing. Digital Marketing Digital marketing is the opposite of traditional marketing and includes any marketing activity you do online.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

Advertising 105

Advertising Advertisers Performance Marketing Digital Marketing 105

Exposure Ninja

AUGUST 11, 2023

There are plenty of marketing channels to choose from, including: Digital Marketing Affiliate Marketing Search Engine Optimisation Performance Marketing Event Marketing Account-based Marketing Social Media Marketing Content Marketing. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Martech

JULY 18, 2023

And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns. Leveraging your digital marketing skill set for CTV Still nervous about slotting CTV into your ad mix?

Advertising 98

Advertising Advertisers Marketing Mix Price 98

Search Engine Land

JULY 18, 2023

And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns. Leveraging your digital marketing skill set for CTV Still nervous about slotting CTV into your ad mix?

Marketing Mix 97

Marketing Mix Advertising Advertisers Price 97

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Get the daily newsletter digital marketers rely on. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertising 122

Advertising Advertisers Shipping CMO 122

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

CRM 83

CRM Branding Retail Entertainment 83

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. This site is a digital marketing tool that needs to produce results. That’s because your website is a digital marketing engine.

Key Performance Indicator 97

Key Performance Indicator User-Generated Digital Marketing Marketing Automation Platform 97

Power Digital Marketing

FEBRUARY 6, 2023

While brand marketing can often take months (or even years) to pay dividends, performance marketing can yield an ROI lickety-split. To recommend a successful split between brand and performance, marketing leaders need to understand the financial goals and burdens of the business. It’s a delicate balance.

Non-Profit 40

Non-Profit Marketing Marketers Customer Journey 40

Martech

MAY 24, 2023

Gartner’s Genius Brands , or those identified to be best-in-class according to key digital marketing elements, are more likely to have mobile sites that do this. The best-performing marketers don’t just use channel-specific metrics though. Gartner has found that marketers using return on engagement metrics (e.g.,

Email Marketing 108

Email Marketing Customer loyalty B2C Marketing 108

Martech

OCTOBER 24, 2023

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. So, why does this matter?

Transform 118

Transform Customer Journey Analytics Digital Marketing 118

Martech

DECEMBER 21, 2021

Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. Here are six reasons why ops is a foundational piece of successful digital marketing strategies. It impacts everything marketing does. It improves team morale and performance.

CRM 122

CRM Marketing Marketers Performance Marketing 122

Calvyn Lee Blog

JANUARY 15, 2024

Leveraging AI Optimization to Drive Performance Marketers are understandably concerned about how the loss of third-party cookies could impact campaign performance. .” The goal is to minimize workflow disruption, allowing advertisers to build and activate audiences like before.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Martech

JANUARY 19, 2022

Legislation like this could be a game-changer for every digital marketer. The general consensus seems to be that the bill won’t (or at least shouldn’t) pass in its current state, won’t actually accomplish what lawmakers want, and would have serious consequences for the marketing industry. Integrating its products (e.g.,

Advertising 111

Advertising Advertisers Marketing Marketers 111

Bannerflow

FEBRUARY 16, 2021

We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. What makes your digital marketing processes unique?

Product 87

Product Customer Transform Advertising 87

Martech

MAY 2, 2023

Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle. However, we can define collective and individual marketing roles and the role each plays in contributing to revenue and customer creation and expansion. Get MarTech!

Finance 106

Finance Customer Journey Digital Marketing Education 106

Martech

MARCH 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and RU YouTube’s audience is engaged with Ukraine news. Get the daily newsletter digital marketers rely on. Scott Vaughan , GTM strategy consultant.

Entertainment 97

Entertainment Digital Marketing Advertising Advertisers 97

Digital Marketer

MAY 2, 2022

There’s important information hidden in the metrics that will help direct your digital marketing strategy. The marketing analytics data you collect leads directly to analysis of the problem. What I will show you in this article is a number of examples from a variety of digital marketing projects.

Digital Marketing 108

Digital Marketing Analytics Marketing Marketers 108

Search Engine Land

FEBRUARY 23, 2023

AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. This allows him to establish a baseline to tinker with more easily. ” 2.

SEO 114

SEO User-Generated Energy Performance Marketing 114

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle.

CRM 105

CRM Health Customer Journey Performance Marketing 105

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Whitepaper 135

Whitepaper Marketing Marketers Management 135

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? This will help you stay ahead of the trends and fix non-performing marketing assets. This article will discuss formulating your B2B SEO strategy for success in the new year.

SEO 76

SEO Whitepaper B2C eBook 76

Search Engine Land

MARCH 31, 2023

The new search AI assistants like Google Bard will help search evolve from transactional to conversational, according to Aaron Levy , vice president of paid search at performance marketing firm Tinuiti. Zaira Céspedes , junior SEO executive at digital marketing firm GA Agency, agreed.

User-Generated 95

User-Generated Advertising Advertisers SEO 95

Martech

FEBRUARY 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and is attribution going away? It’s an intriguing approach, but I don’t think marketers will abandon traditional attribution until they’re forced to.

Digital Marketing 96

Digital Marketing Customer Marketing Marketers 96