The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketers 289

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 108

Digital Marketing Marketers Marketing Promotion 108

Digital Marketer

MAY 2, 2022

There’s important information hidden in the metrics that will help direct your digital marketing strategy. The marketing analytics data you collect leads directly to analysis of the problem. What I will show you in this article is a number of examples from a variety of digital marketing projects.

Digital Marketing 109

Digital Marketing Analytics Marketers Marketing 109

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketers 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketers 75

Search Engine Land

AUGUST 8, 2023

The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Martech

AUGUST 31, 2022

Google has created a lot of opportunities to make your SEO strategy better informed and more diverse by including videos into your digital marketing routine. The post How video SEO can boost your overall digital marketing strategy appeared first on MarTech.

Digital Marketing 88

Digital Marketing Marketing Strategy SEO Transform 88

Search Engine Land

JUNE 12, 2024

Performance marketing metrics alone are inadequate – there needs to be a mindset shift towards branding and incrementality. “We We have to evolve away from a performance only view, or what I like to call the searchy view. I don’t think so, but that’s up to you to determine.

Search Marketers 96

Search Marketers Digital Marketing Transform Customer Journey 96

Search Engine Journal

JULY 25, 2023

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal. Reserve your spot today!

Performance Marketing 68

Performance Marketing Market Trends Marketers Marketing 68

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 128

Law Education Digital Marketing SEO 128

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

Marketers 134

Marketers Marketing Performance Marketing Digital Marketing 134

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape.

Retail 133

Retail Advertising Advertisers Performance Marketing 133

Econsultancy

SEPTEMBER 2, 2022

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Search Engine Land

FEBRUARY 22, 2024

The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign. Made me smile.” ” Pushing automation ?

Advertising 107

Advertising Advertisers Performance Marketing Digital Marketing 107

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Non-Profit 109

Non-Profit Advertising Advertisers Digital Marketing 109

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. They are full-blown digital marketing campaigns being rolled out across ALL their channels. Source: Digital in 2020 Q3 Update. New digital divides in key demographics, a shift towards performance marketing tactics.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant. “A cohort is a form of a segment.

Digital Marketing 89

Digital Marketing Performance Marketing Transform Marketers 89

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 125

Marketing Mix Global Marketing PR Thought Leadership 125

The CMO Survey

JUNE 16, 2020

expected over the next year), further solidifying the shift toward digital. Marketing budgets hold : Despite headcount loss, 30.3% of marketers—the largest segment—have experienced no change in their overall marketing budgets during the pandemic with 41.3% Marketing budgets hold : Despite headcount loss, 30.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Adobe Experience Cloud Blog

AUGUST 21, 2017

The digital marketing agency Workshop Digital went through the trouble of exporting and analyzing 1.7 That is, “if your landing pages in any way result in higher conversions, you’ll increase the Relevance Score of your Facebook ads,” says Matthew Weller, Director of Performance Marketing at AspireIQ. Yes, really.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174

Transform CRM B2C CMO 174

Rock Content

MAY 5, 2020

Content Marketing has evolved from being just blog posts and editorial strategies. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads.

Transform 110

Transform Marketing Mix Performance Marketing Advertisers 110

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Whitepaper 133

Whitepaper Marketers Marketing Management 133

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Get the daily newsletter digital marketers rely on. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertising 113

Advertising Advertisers Shipping CMO 113

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

Advertising 99

Advertising Advertisers Performance Marketing Digital Marketing 99

Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. How does this impact the SERPs?

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Martech

DECEMBER 21, 2021

Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. Here are six reasons why ops is a foundational piece of successful digital marketing strategies. It impacts everything marketing does. It improves team morale and performance.

CRM 111

CRM Marketers Marketing Performance Marketing 111

Martech

APRIL 15, 2022

Get the daily newsletter digital marketers rely on. Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. In past years, engagement on LinkedIn had spread beyond work hours, but no longer. Engagement is heavily concentrated on the U.S. Processing.Please wait.

Digital Marketing 141

Digital Marketing Management Product Customer 141

The CMO Survey

FEBRUARY 26, 2020

Marketing budget as a percentage of firm budget remains steady at 11.3%, while marketing budget as a percent of firm revenues rises to 8.6%–a Growth in digital marketing spending remains very robust with a 13% increase expected in the next year—a pace that has been maintained over the last decade.

CMO 130

CMO Retail Price New Markets 130

Search Engine Land

OCTOBER 13, 2022

Best Local Search Marketing Initiative – SEO. Dreamscape Marketing: Enterprise Scale Enterprise Outcomes: Performing a website and digital marketing conversion with speed to meet enterprise needs without sacrificing operations and supporting their rapid growth. Agency of the Year – SEO.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Bannerflow

APRIL 16, 2020

Therefore, in this article, we have set out to answer your questions surrounding personalisation: The definition of personalisation in digital marketing. The definition of personalisation in digital advertising. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Advertising 98

Advertising Advertisers Fashion CRM 98

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 86

Transform eCommerce Non-Profit Advertisers 86