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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

Get the daily newsletter digital marketers rely on. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. Processing.Please wait. Why we care. million people.

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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. A need to avoid price wars. This last one is a biggie.

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Can an interactive calculator help you sell more?

Rock Content

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. The big challenge of a digital marketing strategy is to nurture the consumer with the right content to keep them moving forward in the sales funnel. And one of these options is to create an interactive calculator.