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LinkedIn ad prices surge as advertisers’ X boycott continues

Search Engine Land

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Ad prices soar. How ad prices are calculated. Why we care.

Price 126
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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 144
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Good morning: Pricing is also messaging

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. It’s new, it’s improved, it’s $3.99.

Price 125
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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 118
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Google unveils major changes to ensure Digital Markets Act compliance

Search Engine Land

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. This allows developers to promote offers and share information outside the app more conveniently, following new guidelines in the DMA.

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Vlog #213: Sam Michelson On Pricing Your Digital Marketing Services

Search Engine Roundtable

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management.

Price 85
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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.