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How to navigate SEO in a multi-platform world

Search Engine Land

Collaborate with social media and PR teams to create a more holistic marketing strategy. As SEOs, we must determine what we need to know and do to stay relevant in organic search. SEOs are not just “optimizers” but digital marketers with a broader skillset.

SEO 112
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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

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How to Learn Marketing

Exposure Ninja

If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide. If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. . Δ

PR 52
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Marketing Certifications That Get You Hired

Exposure Ninja

You can get a head start on your certification by checking out our guide on Google Analytics 4 and watching this video on the key areas of Google Analytics 4 for marketers. This is the only certification on Digital Garage at the time of writing. Semrush Certifications Semrush is another well-known name in the marketing world.

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The MozCon Virtual 2020 Final Agenda

Moz

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 12:10pm – Birds of a Feather discussion groups.

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How to optimize for entities

Search Engine Land

Some important terms you’ll want to familiarize yourself with if you’re interested in entities and semantic search: Topic coverage Responsiveness Query processing Semantic distance Contextual flow Contextual bridge Get the daily newsletter search marketers rely on. This section is a great support for digital PR.

SEO 102
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The MozCon Virtual 2020 Final Agenda

Moz

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 12:10pm – Birds of a Feather discussion groups.