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24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.