Martech

NOVEMBER 18, 2021

They were making better decisions about cloud and infrastructure, they had a common source of truth for data for the whole organization, and their elements of technology were modern, giving them more agility and flexibility.”. Brands should not only focus on new technology adoption but experimentation and agility as well.

Digital Marketing 136

Digital Marketing Marketing Strategy Transform Digital Trends 136

Set Up

SEPTEMBER 17, 2024

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Econsultancy

DECEMBER 13, 2021

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. However, the Econsultancy and Adobe Digital Trends 2021 survey has identified some substantial barriers to success in marketing and experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52