Marketing Insider Group

AUGUST 11, 2015

You’ve established a budget, funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). And you know that it won’t be effective without your support and strategic direction. How about premium content like ebooks? Once a week?

Content Marketing 81

Content Marketing Transform Direct Mail eBook 81

Duct Tape Marketing

AUGUST 11, 2014

Then, think about the questions your prospects might be asking or thinking before they ever consider your product or service as a possible solution. Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks. Now, turn each of those into blog posts. 3) Seminars and webinars.

eBook 75

eBook Direct Mail Manufacturing Education 75

Adobe Experience Cloud Blog

DECEMBER 10, 2015

I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. And you know what? They worked. According to the survey, 56.7%

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Duct Tape Marketing

JUNE 29, 2017

Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. What if there was a way to nurture, educate, and convert consulting leads into clients — at scale? ” For consultants, this means sharing what you know online in a way that educates your prospects.

Whitepaper 65

Whitepaper Education Manufacturing eBook 65

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Is a direct mail technique right for today’s hyper-connected web? You have a choice.

Whitepaper 50

Whitepaper Direct Mail eBook PR 50

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Send Attention-Grabbing Direct Mail. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Exposure Ninja

SEPTEMBER 18, 2023

You’ll learn the importance of product and price, the difference between outbound and inbound, why TOFU isn’t something you eat, and why you may get a higher ROI by learning how to use just one digital marketing channel (rather than several). This could be within an ad, on a website or another piece of content.

PR 52

PR Copywriting Marketing Marketers 52

DIY Marketers

JANUARY 17, 2022

What makes content marketing different from other strategies is that it’s focused on educating your prospective customers with information that helps them choose you over other sources. Harvard Business Review ) When a product gets five reviews, the likelihood of it being purchased increases by 270%. Create a landing page.

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

OCTOBER 16, 2023

This is when you interrupt a consumer by putting your product, service or business in front of them. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

MARCH 8, 2018

I think in the content world, when you’re maybe in the old advertising days, if you’re doing direct mail or you’re doing TV, it’s really easy to think about that stuff, but when you’re self-publishing, when you’re using content, you forget that that content is in competition with everybody else in your industry.

Place 55

Place Marketing Plan Direct Mail Content Marketing 55

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

MAY 8, 2023

Some of the most common types of inbound marketing are: Blog posts Social media content Search engine optimization (SEO) Email marketing eBooks Webinars Because of its educational nature, inbound marketing content is targeted and delivered to potential customers who have already shown interest in a business’s products or services.

Inbound Marketing 92

Inbound Marketing Outbound Marketing Whitepaper eBook 92