Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 94

Direct Mail Law Analytics CRM 94

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Luckily, there are modern, tech-driven solutions.

Non-Profit 87

Non-Profit Direct Mail Health Management 87

Adobe Experience Cloud Blog

JUNE 9, 2015

Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all. As a healthcare marketer, you need to start the journey by educating health consumers on what their options are.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

CXL

JUNE 2, 2022

It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. A higher ROI than any other type of marketing. ABM treats each account as a target market. Large target market and small average customer value (< $10,000).

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Duct Tape Marketing

JANUARY 11, 2018

Marketing Podcast with John Jantsch About Strategy. Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. What marketing strategy is and is not. Your ideal client.

Customer Journey 64

Customer Journey Marketing Strategy Direct Mail Education 64

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 107

CRM Direct Mail Customer Journey Marketing 107