Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

And while marketing automation can help non-profits in many ways – by raising awareness, for example, or by influencing public policy – one of marketing automation’s biggest use cases is in supporting a robust pipeline for donations. Unfortunately, the retention rate of first year donors is only 23.7%. Modern Marketing Consumer'

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Adobe Experience Cloud Blog

DECEMBER 13, 2016

6 Account-Based Marketing Insights from #FlipMyFunnel was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Account-Based Marketing Insights from #FlipMyFunnel appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Lynton Web

MAY 8, 2025

Profitable centers recognize they can't effectively market to everyone with the same approach. LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Consistency across all touchpoints builds recognition and trust with your target audience.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

APRIL 5, 2023

Meanwhile, lead generation is optimized for capturing contact information – but prematurely pushes non-solution seeking people to sales automation workflows, which is highly ineffective. Offline Media: Direct mail, NYC subway ads, etc. Offsite Channels: Guest posts, press and thought leadership.

Inbound Marketing 137

Inbound Marketing Whitepaper Real Estate Non-Profit 137

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. We first validated messaging with a limited LinkedIn campaign, refined based on engagement metrics, then expanded to email sequences and eventually direct mail to key accounts.

User-Generated 120

User-Generated Direct Mail Marketers Marketing 120