Adobe Experience Cloud Blog

MAY 12, 2016

Take Facebook for example, who recently changed their algorithms once again, making it harder for brands to get their posts seen (without putting paid promotion behind it, of course). Instead, create and distribute your information and build an audience on your own channels, namely through email or direct mail subscriptions.

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 3, 2014

You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. A “Transaction-Driven” Approach.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. A “Transaction-Driven” Approach.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Adobe Experience Cloud Blog

JUNE 24, 2009

     Direct mail may not be dead.   Of course this presentation talked about incentives and email programs, but surprisingly it also talked about direct mail.   With many marketers solely focusing on email, direct mail now has the ability to stand out.     5.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Marketing Insider Group

JANUARY 26, 2021

67% of buyers say an internet search is the first place they go to find content. Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Thought leadership positions your company as an ideological go-to when things get tough or questions arise. Content Creation.

Thought Leadership 133

Thought Leadership Traditional Marketing PR B2C 133

Adobe Experience Cloud Blog

OCTOBER 23, 2017

Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. Whether looking at direct mail , social media, or email marketing, there is significant planning required. A multitude of channels are used and coordinated to deliver effective results.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Immediate pop-ups can make web visitors shiver, but a strategically placed exit-intent pop-up can keep prospects warm. Create a Small, Personalized Direct Mail Campaign.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

MAY 7, 2014

Yelp was all over the place. If you are going to promote your Instagram account (or any social presence, for that matter) be sure you’re consistently updating it…but that’s another post, for another day. just email, or just social media, or just direct mail, or just your website) work. Search Yelp. Integrated Marketing.

Direct Mail 133

Direct Mail Thought Leadership Marketing Marketers 133

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. A content marketing strategy is simply a comprehensive plan outlining how your business will create, distribute, and promote content to attract, engage, and retain your target audience. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52