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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

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Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Adobe Experience Cloud Blog

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. What do you tell marketers when you hear this?

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

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9 Ultra-Effective Ways to Generate Leads in 2023

TechWyse

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. To generate leads, you need to be where your customers are and where you can market to them.

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[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Adobe Experience Cloud Blog

A reactivation campaign is an email campaign or multiple campaigns specifically targeted towards “sleeping subscribers,” or subscribers that haven’t engaged with your emails in a long period of time. You celebrated and continued to market to them to the best of your ability. And boy oh boy, did they love what you sent them.

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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Adobe Experience Cloud Blog

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. Use Website Data to Validate Email Segmentation.