Use Insider

SEPTEMBER 15, 2023

It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price. Coupons can be an effective marketing strategy when used strategically. Is coupon a direct marketing?

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? Once the target market(s) is/are identified, you can develop messages and offerings that you’ll tailor.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Hubspot Marketing

DECEMBER 13, 2023

While not all hotels are in a position to offer discounts, loyalty programs are a standard practice among chains and they're a great way to retain “Loyalty programs don't need to be complex, just factor your customer acquisition cost (CAC) and your lifetime value (LTV) into pricing promotions,” shared Matthew Barker.

Email Marketing 92

Email Marketing Marketing Marketers Customer Acquisition 92

Duct Tape Marketing

MAY 23, 2014

But, before you kill “outbound marketing” in your budget, marketing plan and small business execution, think about the function it plays in each strategy. I contend that outbound marketing is just like the electricity and water that power the daily routines of your business.

Outbound Marketing 68

Outbound Marketing Logistics Inbound Marketing Marketing 68

Marketing Insider Group

NOVEMBER 11, 2020

Retention marketing can increase both the amount of time a customer continues buying from you, as well as how much they buy. We want to sell more products and services to existing customers and also at higher prices and profit. B2B Marketers love to talk about acquiring new customers. We often call this cross-sell and upsell.

Market Trends 145

Market Trends Marketing Marketers Content Marketing 145

DIY Marketers

JANUARY 5, 2023

When I did a quick search to see how many businesses and marketers are measuring their marketing, I didn’t find anything. What I found instead is how small business owners deal with marketing. More than half of all business owners don’t have a marketing plan. Nearly 30% don’t have marketing goals.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketing Marketers Advertising 98